Review - Marketing Your Service
by Jean Withers and Carol Vipperman
This is another book in the Self-Counsel Press series of do-it-yourself business books. I've used several of the books in our business, and for the most part they have been clear and helpful.
This book is an introduction to marketing targeted at service businesses. It covers the basics of defining your business and its goals, and then writing a marketing plan to achieve your goals.
About half of the book is made up of excercises designed to get you to think about your business and get your plan down on paper. At first I thought this was a waste of space -- it would be more efficient to simply point readers to a website where they could download the material -- however on second thought perhaps it is useful to be immediately confronted with those blank pages!
Speaking from personal experience, I know how easy it is to simply "wing it" when it comes to running a small business, and while that may lead to short-term success, it rarely leads to growth and expansion.
I've zipped through the book, pehaps it's time to fill in some of the blanks...
Posted by Paul at January 8, 2005 10:25 AM