Burnaby Board of Trade
Vision 20/20 Opportunities Forum
2009 World Police and Fire Games
2010 Olympic and Paralympic Winter Games
Chad Turpin
Deputy City Manager, City of Burnaby
Overview of the World Police and Fire Games
Burnaby is the main host of the 2009 World Police and Fire Games. The mission is to attract the most athletes ever. Games were founded in 1985 and are held every two years. Over 60 events. The next games in 2011 will be in New York, so the symbolism will be very strong on the 10th anniversary of 9/11. This will result in a lot more media coverage for the 2009 event in Burnaby.
There will be a symbiotic relationship between the 2009 Police & Fire Games and the 2010 Olympics. The two will work together in training 4,000 - 6,000 volunteers.
2009 P & F Games expect 14,000 athletes from 70 countries, three times the number for the 2010 Olympics. There will be 67 events in a total of 16 cities around the lower mainland, with 17 in Burnaby and 12 in Vancouver.
2009 P & F opening ceremonies will be at BC Place with 10,000 spectators expected. Some of the athletes are Olympics hopefuls. Games open to all age groups. Tickets to all events are free, and the event is heavily based on community spirit and volunteerism.
25,000 family members are expected to travel to the lower mainland along with the athletes. So nearly 40,000 visitors, with many expected to stay on after the event for holidays.
Economic impact estimated at $100 million.
Sports tourism is the fastest growing tourism segment in BC.
Stephanie Herdman
Communications Coordinator VANOC 2010
The 2010 Winter Games –– An Update Post Turin
We were at Turin to tell people about the Vancouver Games.
VANOC is a non-profit but is also a big business. Huge logistical issues in putting on the Games.
OGKM –– Olympic Games Knowledge Management. New system to collate and share information on running Games among host cities. Pass knowledge on to future hosts.
VANOC now has 200 full-time staff, many of them multilingual. This will increase to 1,200 full-time and 3,000 part-time staff, and 25,000 volunteers by the time the Games are on.
Numbers:
Athletes and officials 5,000
Countries 80+
Paralympic athletes 1,700
Countries 40+
TV Viewers 3 billion
Media personnel 10,000
Event volunteers 25,000
Event Tickets 1.8 million
Revenue:
Broadcast rights
International sponsorships
Domestic sponsorships
Ticket sales
Suppliers (in kind)
Licensing, Merchandising
Donations, disposal of assets
Capital construction budget $550 million
Endowment (legacy) $110 million
Want to have all new facilities built 2 years before Games start so kinks can be ironed out.
“Olympic Winter Games University" to gain knowledge. 40 observer tours of Torino to gain knowledge in 80 areas.
Start-to-finish spectator services ties into Integrated Transportation Planning.
2007 Cultural Olympiad kicks off
2008 Test events held
2008 observe Summer Games
2009 Torch Relay over North Pole and covering three coasts.
The 2010 Games will be a 60-day event: Jan. 15 – March 24
Jan. 15 Press Center opens
Feb. 12 – 28 Olympic Games
March 10 – 21 Paralympic Games
March 24 Paralympic Village closes
Brian Krieger
Director 2010 Commerce Centre
The 2010 Commerce Center – Your One-Stop Business Information Portal
Leverage Games for long-term benefits
Connect BC businesses to 2010
In addition to 10,000 accredited (official) media, there will be 5,000 - 10,000 unaccredited media coming to the Games. They will all be looking for stories.
People spend unbelievable amounts of money when they visit Olympic Games.
BC Canada Place in Torino was a $6 million project and was the most popular attraction in Torino. 80,000 to 100,000 people visited it. Incredible media exposure. “The power to get Italian women to buy Canadian fashion" i.e. Canadian scarves and toques :-).
IOC was very impressed with BC Place. More than 80 BC businesses participated. Power to create a new world image. “After 1988 even Americans knew where Calgary is" :-).
$580 million in venues
$1.35 billion in operations
$2 billion in sponsors, media, teams, tourists
$3+ billion in other opportunities
Be a supplier
Be a subcontractor
Requirements:
Think big
Have desire
Put in the effort
Be persistent
Provide quality and consistency
Deliver on time (“the dates don’t move on Olympics")
In Sydney, 80% of business went to local firms, and U.S. businesses are already looking at the 2010 Games.
Check out the 2010 Commerce Centre for tools and resources.
BC Olympic and Paralympic Winter Games Secretariat
Ministry of Economic Development
http://www.2010commercecentre.com/
Trevor Kier
Manager of Procurement and Business Opportunities at the BC Olympic and Paralympic Winter Games Secretariat
Are You Thinking Outside the Box? Games Opportunities and You!
Offers 2010 Procurement Workshops
How to bid, etc.
Burnaby Board of Trade will sponsor such workshops in the future
Don’t let geography or size get in your way. (Presented several small business success stories related to Olympic Games.)
Huge media and PR opportunities
2010 Games emphasize sustainability as a core component, and this will factor into evaluation of bids.
Environmental sustainability
Social sustainability
Economic sustainability
Corporate social responsibility
In bidding, the best solution can be more important than the price.
Watch the 2010 Commerce Website and learn as others bid.
If you’re a small company, you can approach other bidders.