This is a good initiative by a key member of BC's corporate sector - Pacific Western Brewing.
"Proceeds from Pacific Pilsner and PWB will be used to support the clean-up of streams, rivers or lakes in beautiful British Columbia. We will be selecting one or more community water clean-up projects with funding and other tools this summer."
Community groups can apply here.
While I laud this initiative, I must also chide PWB for its tag line "Save Water Drink Pilsner."
While it's cute, and I do like my beer, brewing and bottling is a hugely water-intensive process in which far more water is used than in simply quenching your thirst from your tap, eh?Posted by Paul at June 1, 2010 08:24 PM