December 28, 2012

Charities Irritating with Year-End Tax Pitches

It seems the charity email trend of the year in 2012 is pointing out the tax-year contribution deadline, with some even including deduction tables or calculators. Unfortunately, at least for me, the constant stream of solicitation has become an irritating, nagging flow.

I have received such "tax-year deadline" messages from several charities in the last week or two, and often each charity repeats the damn thing two, three, or more, times a week. Enough! You have my email because I donated to you in the past. That also means that I know who you are and what you do. I also know when the contribution deadline is - hell, between the lot of you I've been reminded of it over a dozen times in the last week.

I know the NGO world can be a tough place financially. I know from personal experience having volunteered hundreds of hours on the boards of several groups. But enough is enough: your tactics are backfiring.

One friendly reminder might get me to bite, but a barrage just turns me off.

Posted by Paul at December 28, 2012 01:25 PM