April 17, 2013

IABC Social Media Workshop

The International Association of Business Communicators BC Chapter hosted a workshop called Let's Get It Started: Creating a Social Media Strategy to Fit Your Company's Needs on April 17 in Vancouver.

I was a bit leery about signing up, because I've been to several social media presentations that I though were pitched way to low to keep their audiences interested. But Karin Basaraba of PR Associates did an excellent job of mixing it up so that there was something interesting for folks with a wide range of experience.

Participating in social media as a company, or other organization, is very different from doing it for personal reasons. Policy, branding, consistency, public relations, marketing and more all come into play. I've seen too many companies using social media ineffectively, and Basaraba had lots of good information to share on how to do it well.

The workshop was definitely worth the time and money.

Posted by Paul at April 17, 2013 03:22 PM